Hello everyone, welcome to the video where we talk about websites. But not the regular boring websites that we see so many of, but the websites that actually sell! For us as entrepreneurs sales are the most important thing.
So here we will talk more in-depth about how to make you website sell and I will give you real practical rules of creating your Landing Page to convert with 3-5-10% rate.
Take A4 paper. No, better take five to ten of them and be prepared to make notes of everything that you hear. To get it right - follow my steps.
At first, Identify your audience. Think of your potential customers. How old are they? Where do they live? What is their average salary? What TV show do the watch? What magazines do they read? What websites do they visit? By answering all those questions, you may creative the collective image of your potential customer – avatar. An avatar is a typical portrait of an individual from your target audience. To create real avatars, go and talk with your potential clients instead of guessing and imagining. Wrong avatars and wrong offers will lead you to useless spending of money on advertising and low conversion rate. Don’t generalize – create avatars.
So, in order to make relevant page to each of your potential customer-avatar, you should know at least 5 problems your target audience has before you even start.
Write all the texts on your landing page with your potential customer–avatar in mind. If you drive traffic to your landing page via advertising and run many different ads, create many different landing pages with a specific message and offer for each of the avatar. They can mostly be the same, but with a different headlines, tweaks, and problems for each particular avatar. Such hypersegmentation will significantly increase your conversion rates.
Once you know the audience and their problems, you take your second step, you need to find the most wanted action.
A most wanted action is the action any potential visitor should (ideally) take on your landing page.
What it might be depends on your particular product or service. The common advice here is the following: if your product is hard to explain, expensive and complicated, we mean B2B segment here, try to get client’s e-mail or telephone to start forming relationships with your target audience and later on explain your products in a sequence of e-mails or presentations or videos.
If you are selling a product of mass consumption any B2C product that is more understandable, cheap and easy, like food items or mobile phones, for example, it makes more sense to go directly for the sell in the beginning as most people will know the product or service and there will be no need to explain it. But this rule is applicable for the items in the range below 100-200 USD for products and below 300-400$ for service, in case it’s more expensive than that – don’t sell straight away – ask for their email or phone number to show them the advantages and disadvantages of your product or service. If your product is non-tangible, like website subscription or software - try offering a free trial first.
After that, as your third step, you need to define a clear message. When you know your target audience and its representing avatars, you know the problems they have and the solutions you can offer, you need to make up an easy to understand message that leads to a sale. It’s hard and absolutely useless to PREDICT what version of your website will work best, so make several versions of it and split test them. Split testing is a way of comparing multiple versions of a web page (homepage or landing page) to find out which one converts visitors best. During split test, the traffic that goes to your page is split into the different versions of your website (for example, out of 10 visitors 5 visitors see green button BUY and 5 others see yellow button BUY). You can not know for sure whether green or yellow button will convert better, but you can record the performance and make a decision based on the real data not on imaginary guesses. This process can be automated, so don’t be scared here.
And finally, go to the actual design of your landing page.
As soon as you know you most wanted action, target avatars and offers for split testing, you need to stick to the rules of landing pages that converts, it means motivates your visitors take your most wanted action.
So what are the key elements that have to be on your landing page:
Some website elements that you see on a regular web-page, should be avoided on a landing page. Let’s get more specific here:
There are always exceptions and you usually can’t copy best practices to use on your site, but this advice given here should be your starting point. Get the essentials in place first, and tweak from there.
The final step is when you put everything together.
When you created your landing page, you need to link it to a domain name. We always advice to use simple ULRs that are easy to recognize.
Once you’ve created your page layout and the copy, the next step is to put it all together and upload it to your web-site. We recommend using simple URLs that are easy to read but not over complicated.
If your landing page is about business consulting in Dubai, your URL could be either www.uae-consulting.com or www.somesite.com/uae-consulting.
Such URLs often generate better than normal click through rates on targeted Facebook or Google PPC ads. A searcher who types ‘uae consulting company” is more likely to click on an ad with a keyword URL.
One of the most popular discussions among marketing experts and entrepreneurs is what landing page is better: a long one or a short one?
The answer is…..the one that converts better. Split test both and decide. You need to understand that there is no ‘one size fits all’ rule here, as a lot depends on your landing page design, layout, quality of texts, relevance of pictures, correct ads, readiness of a customer to buy, and many more. You need to understand what traffic you are working with: is it cold, warm or hot traffic? Ideally, each segment should have different tunnel of interaction with you. We talk about that in more details on our special master-classes, live events and soon starting a special course on that.
Short landing pages perform better when what you offer is free or very cheap. It also works well for impulsive sales and for immediate emotions (tickets, sweets, small beauty procedures, etc.).
Long landing pages are suitable for expensive or hard to explain in a 1 minute products, where you need to persuade the customer, and he has to switch on his rational thinking and analysis to buy. In long copies we recommend adding explanatory videos, infographics, proof, testimonials to really make customer understand the value of your offer.
And the final advice once everything is up and running, is to connect a tracking system like Google Analytics to monitor the effectiveness of your landing page and of course to split-test at least 2 alternative versions of your landing page.
Test, measure, improve, repeat.
If you want to know more about Dubai freezone company formation, feel free to get in touch with our professional consultant team and we would be delighted to assist you and help you to compare Dubai freezone company setup costs and help you to find that free zone, which would suit your business needs the most.
Disclaimer: Business Boutique UAE-Consultants.com is not affiliated with any particular government or legal entity. Business Boutique does not give professional legal advice nor any other professional advice subject to a public office in the government. This article merely sets out a simple and basic idea as to the reasons of Dubai freezone company setup and Dubai free zone company formation cost. Business Boutique in no way holds nor imposes any official governmental or legal authority and the article herein is only to be taken as a guide. All further governmental or legal issues should be addressed to the corresponding authorities.
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